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This domain states the following, "But it is about your customers." We analyzed that the web site stated " The people who decide if they want to be with you, grow with you and stay through good times and bad." It also stated " To start listening and build an experience to give them exactly what they need, when they need it. We keep your customers at the forefront, researching, testing, prototyping and validating our assumptions with real people. Our designers partner with your in-house teams to learn, define, understand." The header had design as the highest ranking search term. It was followed by thinking, ux, and product design which isn't as ranked as highly as design. The next words they uses is agile. lean ux was also included and could not be seen by search engines.